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Why Kaspi rewrote distribution economics

A single super-app changed how an entire country pays, borrows and shops — and the global payments lobby is still adjusting.

Aigerim Nurlanqyzy
24 June 2026 · 12 min read
in
Why Kaspi rewrote distribution economics
Photograph: Kevin Films.

Run the numbers in any order and the same shape appears. The 2025 venture tally is roughly four times what it was in 2021 — but the distribution of that capital is even more skewed than the headline suggests. Three companies in two countries account for about 38% of the total.

The corridor, by the numbers
KazakhstanUzbekistanGeorgiaArmenia
VC funding (2025)$209m$82m$14m$11m
Startups (active)∼1,100529420380
Unicorns2100

Illustrative scenario estimates. Sources: regional venture associations.

That concentration is not a weakness. It is the standard shape of every emerging venture market in its first decade. What matters is that the shape is now legible — and that the second tier of fundable companies is also visible, for the first time, to investors outside the region.

$320m
Total 2025 venture funding
38%
Concentrated in three companies
12
New funds raised in 2025
How we got here
  1. 2021

    First $50m round

    A Kazakh ride-hailing co. raises the first eight-figure regional round.

  2. 2023

    First foreign exit

    A regional fintech is acquired by a Singaporean buyer at $180m.

  3. 2025

    First unicorn

    Uzum hits a $2.3bn valuation.

  4. 2026

    Coverage gap closes

    English-language editorial finally catches the story.

KazakhstanFintech
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